Privacy Policy

Effective Date: [March 26, 2025]
Last Updated: [March 26, 2025]

 

1. Introduction
HELOC (Home Equity Line Of Credit) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with our tools and content related to Home Equity Lines of Credit (HELOC) and other financial products.

 

2. Information We Collect
We may collect the following categories of information:

• Personal Identifiable Information (PII): such as your name, email address, phone number, zip code, property value, mortgage details, and credit-related information voluntarily submitted via forms.

• Non-Personal Information: including browser type, device information, pages visited, referral sources, and other usage data collected via cookies and tracking technologies.

• Financial Profile Data: when users opt in for personalized recommendations or affiliate offers, we may collect data such as credit score range, loan-to-value ratio, or household income.

 

3. How We Use Your Information
We use the information to:

• Provide tailored educational content and financial product comparisons

• Connect you with lenders, financial institutions, and HELOC providers

• Send relevant email updates, newsletters, and alerts with your consent

• Improve user experience and optimize our platform functionality

• Comply with legal obligations and prevent fraudulent activity

 

4. Sharing and Disclosure
We do not sell your personal information. However, we may share it with:

• Trusted Partners and Affiliates: such as banks, credit unions, and fintech providers offering HELOC products or related financial services

• Third-Party Service Providers: assisting in website operations, analytics, marketing, and communications

• Legal Authorities: if required to comply with applicable laws, regulations, or legal processes

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5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, track engagement, and improve content relevance. You may control or disable cookies through your browser settings, although some features may not function properly as a result.

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6. Data Retention and Security
We retain personal data only as long as necessary for the purposes stated. We employ industry-standard security measures including encryption, secure data storage, and limited access protocols to protect your information from unauthorized access, disclosure, or misuse.

 

7. Your Rights and Choices
You have the right to:

• Access, correct, or delete your personal data

• Opt out of marketing communications

• Request information about our data handling practices

• Withdraw consent where applicable

Please contact us at equityunlocked@h3loc.com to exercise any of these rights.

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8. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect or store personal information from children.

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9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those external websites.

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10. Changes to This Policy
We may update this Privacy Policy periodically. The revised version will be posted on this page with the updated effective date. Continued use of the site constitutes acceptance of any changes.